Search Engine Optimization
Once the domain of the Ultra-Geeks, Search Engine Optimization is now a required and well understood aspect of digital marketing.
More than 90% of all web traffic moves through one of the main search engines (Google, Bing, and Yahoo). Think about it, when was the last time you actually typed in a website address into your browser? More commonly, people type the generic terms of what they are looking for into a search engine and select from the results provided.
The process of Search Engine Optimization (SEO) and Search Engine Marketing (SEM) works to increase the visibility of your website in search engines by using specific methodologies that help improve your rankings. This is an important process in the digital marketplace, because the higher your website ranks in search engines, the more people and potential customers you are likely to reach.
So how do search engines determine how a website ranks? Its a combination of onsite and offsite activities that search engines consider important. Each search engine has developed a unique algorithm that places a value judgment on your website, which influences your websites overall rankings. The most important factor is that search engines want to ensure that your content is relevant to the search terms that people are using when looking for specific products and services.
There is not a One-Size-Fits-All approach to Search Engine Optimization and all SEO activities must take into consideration your industry and your competition. Reverb Agency works carefully to understand your brand and employs only White Hat tactics to help increase your search engine visibility to drive high value traffic to your website.
- SEO AUDIT
- KEYWORD OPTIMIZATION
- SEO PRESS RELEASES
- SEARCH OPTIMIZED VIDEOS
- LINK BUILDING
- BLOG SITES
- BLOG CONTENT DEVELOPMENT
- CONTENT SYNDICATION
- INFLUENCER/CELEBRITY OUTREACH
- B2B AND B2C WEBSITES
- E-COMMERCE WEBSITES